Brand & Marketing Strategy

# Brand & Marketing Strategy for Businesses, Nonprofits & Social Enterprises

Building an Effective Brand & Marketing Strategy


Brand Strategy

Your brand is the foundation of all your organization’s messaging and communications. An effective and successful brand message authentically aligns your organization’s purpose, values, mission and should resonate deeply with your desired audience.

Understanding your brand at the root level is essential to fulfilling your organizations' mission and purpose.  Your brand is more than just a logo and mission statement, it represents who you are and what you endeavor to be. Ultimately, your brand is not what you say – it's what your customers say it is.  Bryrt•Idea works closely with your team to unpack your brand core values to craft a brand strategy that will provide the foundation of all future marketing initiatives and campaigns. We then work with your team to translate your brand archetypes into a compelling and consistent marketing message that resonates with your desired audience.

Buyer Personas

Understanding your brand is an essential first step. Having an intimate understanding our your ideal audience by developing buyer personas is the second half of the equation. How are they feeling or thinking at any given time during the buy-in process? What are they're frustrations or aspirations? Understanding your buyer personas is essential to any successful marketing or advertising campaign. Bryt•Idea shepherds you through this complex process, giving you a comprehensive and effective brand strategy ready to create impact.


Comprehensive Brand Strategy Development

Brand Discovery

Mission, Vision & Core Values

Brand Archetypes

Buyer Personas & Journeys

Organization Name & Tagline

Marketing Message

Marketing Strategy

Founded on a compelling brand story, Bryt•Idea works with your team to develop a compelling marketing message that resonates with your ideal target audience. We help design the funnel architecture for effective marketing campaigns and sales initiatives that get results. We work with best-of-class marketing agencies, to assure your brand and marketing message are delivered effectively, optimized and driven by actual data, not opinion or bias.

Going Deeper

Interested in Marketing Automation, Customer Relations Management, Agile Marketing? Bryt•Idea can help guide you through the process of implementing these more advanced marketing strategies and technologies.


What People are Saying...

Tom has been a great resource and was able to maintain dual roles for the entire time I worked with him. Tom is a great technologist who managed and maintained the entire Mac infrastructure here.

Robert Lefebvre // Operations Systems Manager //

Tom has a tremendous capacity for understanding how web and media can address small business marketing requirements. He also has a solid track record for implementing successful web and Internet strategies. His straight-forward approach to business needs coupled with his no-BS communication style makes it a pleasure to work with him. Kick the geeks to the curb - get Tom to set your online compass heading and you'll sleep better at night.

Bill French // Founder and Chief Analytics Officer //

Tom has done some incredibly impressive work across multiple business sectors in the RockyMountains. Growing your business is their primary objective and they have quite the portfolio of successful ventures.

Jack Taylor // Business Specialist // Frisco Workforce Center

Tom is a terrific businessman and entrepreneur. I am impressed with his products and services. Mostly, I am impressed at how his associates respect and relate to him. I would recommend Tom and his company to provide you with the solutions you need for your online marketing needs.

Brian Richmond // Agile Coach / Scaled Agile Framework Program Consultant //

Tom is a trusted IT partner. He helped me navigate the development and upkeep of a event website on very quick turnaround. Despite my lack of experience and knowledge in the area, his patience and guidance as I stumbled through the process was commendable.I appreciated his quick response time and always friendly attitude. I was very happy with the results as was the market audience. Tom is a great person overall!

Cat Alletto // Founder //

Dedicated to our unique needs and we couldn't have been more pleased with the process and outcome.

Jessica Evert // Executive Director //

Organizations Helped & Supported


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