# We help cause-driven organizations maximize messaging, processes and impact.


Our Values

We believe in the power of collaboration to solve problems

By fostering environments of empathy, mutual trust, and respect, our goal is to create win-win solutions that benefit the whole. We develop leadership structures that empower teams vs dictating them.

We believe in Creativity, Innovation, and risk-taking

We will always challenge the status quo and ask the question “Is there a better way? We encourage positive change and challenge the “we've always done it this way” mentality.

We believe in the power of the human spirit to overcome adversity.

Never settling for the norm, we challenge harmful systems,  injustice, and suffering. We work diligently to develop teams and systems that make real change that benefits humanity.

We believe in the power of compassion to change the world

We will always side with compassion vs fear, and avoid the call to denounce the “Other”. We see the best in people.

Why We Exist

We live in a world that often times seems in crisis. War, poverty, injustice, racism, corruption, and oppression are all around us. How do we even begin to confront these challenges? All over the world cause-driven organizations, business and non-profits alike, work diligently to address these challenges. Some our in our backyard working to make changes in our neighborhoods and communities, others work tirelessly around the globe to change the lives of people we will never know. They do this not simply for financial gain but to make the world a better place for all of us. Bryt•Idea’s mission is to help these cause-driven organizations make their message known, optimize their processes and create greater impact in fulfilling their mission and purpose.

tom-mug.jpgFounder Tom Fellner

Byt•Idea was founded by Tom Fellner. Tom has been a leader in the creative and marketing field for over 25 years. starting his professional career as a graphic designer at Schreiber Foods, Inc. headquartered in Green Bay, WI. As Tom’s role at Schreiber progressed, he gained expertise in a variety of disciplines including; database development, website development, videography, and process management. He was instrumental in transforming manual, labor-intensive processes into automated, streamlined, digital workflows. Eventually, Tom moved into the position of Graphic production team leader, responsible for the overall workflow efficiency and speed to market of projects for the Creatives Services Department.

Download Tom's Resume
Version 2.0
Eventually, in 2007, Tom and his wife Wendy, moved to Colorado to start "version 2.0" of their lives. Shortly after, Imagine That, Inc. was founded with business partner Jeff McElhatten. It was an exciting and transformative time as the business evolved from a web development company to a full-blown wholistic digital marketing agency. Tom’s leadership and Jeffs tenacity and resilience helped Imagine That grow year over year to become the premier marketing agency in the Colorado Rocky Mountains. 

"Imagine That was never a business created just to make money, but to be “Business as Mission". Our goal was to impact our community and the world for good.” - Jeff McElhatten. 

With this as a driving force, over the years Imagine That has provided brand and marketing expertise, and helped support, numerous humanitarian projects, non-profits and entrepreneurship initiatives in Summit County and abroad. Some of the organizations that have benefited from Imagine That's brand and marketing expertise, and financial support include:

Today Tom is capitalizing on 25 years of experience, successes (and failures!) to create a consulting collective dedicated to helping non-profits and cause-driven companies succeed and fulfill their mission and purpose.


What People are Saying...

Tom has been a great resource and was able to maintain dual roles for the entire time I worked with him. Tom is a great technologist who managed and maintained the entire Mac infrastructure here.

Robert Lefebvre // Operations Systems Manager // SchreiberFoods.com

Tom has a tremendous capacity for understanding how web and media can address small business marketing requirements. He also has a solid track record for implementing successful web and Internet strategies. His straight-forward approach to business needs coupled with his no-BS communication style makes it a pleasure to work with him. Kick the geeks to the curb - get Tom to set your online compass heading and you'll sleep better at night.

Bill French // Founder and Chief Analytics Officer // intelliscape.io

Tom has done some incredibly impressive work across multiple business sectors in the RockyMountains. Growing your business is their primary objective and they have quite the portfolio of successful ventures.

Jack Taylor // Business Specialist // Frisco Workforce Center

Tom is a terrific businessman and entrepreneur. I am impressed with his products and services. Mostly, I am impressed at how his associates respect and relate to him. I would recommend Tom and his company to provide you with the solutions you need for your online marketing needs.

Brian Richmond // Agile Coach / Scaled Agile Framework Program Consultant //

Tom is a trusted IT partner. He helped me navigate the development and upkeep of a event website on very quick turnaround. Despite my lack of experience and knowledge in the area, his patience and guidance as I stumbled through the process was commendable.I appreciated his quick response time and always friendly attitude. I was very happy with the results as was the market audience. Tom is a great person overall!

Cat Alletto // Founder // Spark4Team.com

Dedicated to our unique needs and we couldn't have been more pleased with the process and outcome.

Jessica Evert // Executive Director // FDRD.org