A Fractional CMO is a seasoned marketing professional who provides help with unified marketing and brand strategies at a fraction of the cost of a full-time chief marketing officer or full-time marketing team. Companies emplementing our CMO service will experience overall cohesion, unified direction, and marketing best practices right out of the box - equipped with speed, knowledge, and experience only an accomplished marketing professional can provide. As a result, they can bring exceptional value to organizations not ready for full-time CMO services by guiding the growth of your business without incurring the cost and struggle of developing a full-blown marketing department.
As a Fractional CMO Consultant, I provide a variety of marketing consultation, wisdom, and services tailored to your specific needs and requirements. Consider outsourced cmo services to take your marketing to the next level.
Provide overall brand and marketing strategy for short and long-term marketing goals and messaging.
Establish, evaluate, and act upon key performance indicators.
Plan and build sales & marketing nurturing automation infrastructure and processes.
Provide leadership and inspire marketing team members.
Implementation and guidance of brand and marketing best practices.
Resolve marketing hurdles and guide how to fix them quickly and efficiently.
Vet and establish relationships with 3rd party vendors for outsourced deliverables.
Establish content marketing, messaging & thought leadership.
Determine ideal marketing channels (ex. SEO, blogging, paid advertising, social, video, podcasting, etc.)
Establish budgets, determine efficient ad and resource spending.
Provide guidance on marketing team structure, hiring new team members, and building out your marketing team.
A business needs Fractional CMO services when they require marketing leadership and seasoned marketing strategies but are not at a place to hire a full-time CMO or marketing team. If this sounds like you, consider the advantages a Fractional CMO provides for your business:
Seasoned marketing leadership, experience, and direction.
Accountability of your marketing efforts, initiatives and strategies.
Optimization of marketing campaigns and encourages a culture of continuous improvement and results.
Flexibility and scalability to grow with your business.
Unified and cohesive execution of marketing strategies.
Experience to fix or resolve technical or strategic marketing challenges with speed and efficiency.
Considerably lower cost than a full-time CMO or marketing department.
Frees up executive staff and leadership teams to focus on other mission-critical business priorities.
Fractional CMO hourly rates vary depending on skill set, experience, hours worked, and responsibilities. At Bryt•Idea Consulting, our standard fractional CMO hourly rate is $155/hr. This rate can vary depending on duties and the hours agreed upon. A lower hourly rate can often be achieved based on guaranteed monthly hours. Contact us today to explore how an outsourced CMO can help grow your business.
Is a Fractional CMO right for you? Consider working with Bryt•Idea Consulting to help solve your marketing challenges by implementing Fractional CMO services today.