FRACTIONAL CMO SERVICES

Consider working with Bryt•Idea Consulting to help solve your marketing challenges by implementing Fractional CMO services.

ACCELERATE YOUR GROWTH WITH A FRACTIONAL CHIEF MARKETING OFFICER

If you're experiencing a marketing funk (not the Bootsy Collins kind), consider hiring a fractional Chief Marketing Officer (CMO.) They can help excelerate your growth efficiently at a "fraction" of the cost. A Fractional CMO is a marketing professional who collaborates with your organization on an outsourced, part-time basis at a significantly lower expense than a full-time CMO.

Get "Unstuck"

From marketing audits to creating and executing comprehensive marketing plans, a Fractional CMO brings invaluable insights and experience to help your business get unstuck from marketing paralysis and achieve long-term success.

Free Up Time & Resources

A Fractional CMO can help you free up your time by managing your marketing activities, leaving you more time to focus on other critical aspects of running your business.

Level Up Your Marketing

A Fractional CMO works with you to develop a customized marketing plan that addresses your specific requirements and goals. With their guidance, you can achieve better brand recognition, increased engagement, and higher ROI.


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WHAT IS A FRACTIONAL CMO?

A fractional Chief Marketing Officer is a part-time marketing professional who works with your company on an outsourced basis. They offer their expertise and strategic guidance to organizations that may not need a full-time CMO, but still require an seasoned marketing expert to lead and manage their marketing efforts. Fractional CMOs can help businesses increase ROI, save time and money, and avoid costly marketing mishaps.  By utilizing Bryt•Idea's fractional model, businesses can capitalize on the skills of a CMO without having to commit to the expense of a full-time salary and benefits. Bryt•Idea brings decades of experience and expertise to the table, empowering organizations to grow within their current budget. 

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Fractional CMO Services

Fractional CMOs offer a broad spectrum of specialized services, ranging from strategic planning and program management to brand development, web and digital marketing, Search Engine Optimization, email and social media campaigns, and traditional advertising. They are skilled in unifying these diverse marketing elements into a cohesive, strategic direction that aligns with your business objectives. By focusing on the big picture, activities such as brand development, digital marketing, or lead generation, all become part of a bigger cohesive strategy optimized for growth and ROI. Bryt•Idea's Fractional CMO service can help you achieve your business goals and take your marketing to the next level.

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How a Fractional CMO works

Fractional CMOs typically work on a contractual basis or as part of a team of consultants. Sharing a CMO with other brands can save business costs and provide access to a more extensive range of resources, experience, and expertise. This approach is an excellent way to maximize your budget without sacrificing the quality of talent. Can you say Win-Win?

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Resources & Network Reach

In addition to their experience and expertise, fractional CMOs bring a wealth of tools and resources to help companies grow and thrive. They have broad access to a network of marketers, vendors, and business professionals that they can call upon whenever necessary. As a team member, a fractional CMO can anticipate industry changes and trends, which helps you stay ahead of the competition. For businesses that cannot dedicate the time and resources to hire a full-time CMO, choosing a fractional CMO is an ideal solution.

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BRYT•IDEA CASE STUDY

Looking for Fractional CMO examples? Learn how Bryt•Idea was able to help Sunshine Home Services with vendor management, lead attribution optimization, marketing platform optimization, and brand consistency, and ultimately benefit from the professional guidance and support of fractional CMO services.


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"Tom has been instrumental in helping us build our brand, increase our visibility, and drive revenue growth. I highly recommend him to any business looking for a talented and experienced fractional Chief Marketing Officer." - Susan Frew CEO Sunshine Home Services

Picture of Susan Frew from Sunshine Home Services


FRACTIONAL CMO RESPONSIBILITIES

Fractional Chief Marketing Officers (CMO) are responsible for developing and executing comprehensive marketing strategies that drive growth for a business. Some typical fractional CMO responsibilities Bryt•Idea provides include:

  • Provide overall brand and marketing strategy for short and long-term marketing goals and messaging.
  • Establish, evaluate, and act upon key performance indicators.
  • Plan and build sales & marketing automation, infrastructure and processes.
  • Provide leadership and inspire marketing team members.
  • Implementation and guidance of brand and marketing best practices.
  • Resolve marketing hurdles and guide how to fix them quickly and efficiently.
  • Vet and establish relationships with 3rd party vendors for outsourced deliverables.
  • Provide guidance on marketing team structure, hiring new team members, and building out your marketing team.
  • Establish budgets, determine efficient ad and resource spending.
  • Determine ideal marketing channels (ex. SEO, blogging, paid advertising, social, video, podcasting, etc.)

Ultimately, our responsibility at Bryt•Idea is to help businesses grow and succeed by creating and executing effective marketing strategies that drive brand recognition, customer engagement, and revenue growth.

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WHY HIRE A FRACTIONAL CMO?

A business needs Fractional CMO services when they require marketing leadership and seasoned marketing strategies but are not in a place to hire a full-time CMO or marketing team. If this sounds like you, consider the advantages a Fractional CMO provides for your business:


Seasoned marketing leadership, experience, and direction.

Optimization of marketing campaigns and encourages a culture of continuous improvement and results.

Unified and cohesive execution of marketing strategies.

Considerably lower cost than a full-time CMO or marketing department.

Accountability of your marketing efforts, initiatives and strategies.

Flexibility and scalability to grow with your business.

Experience to fix or resolve technical or strategic marketing challenges with speed and efficiency.

Frees up executive staff and leadership teams to focus on other mission-critical business priorities.

WHAT SHOULD YOU LOOK FOR IN A FRACTIONAL CMO?

If you're considering hiring a fractional Chief Marketing Officer (CMO) to support your marketing initiatives, there are some crucial factors to consider. First and foremost, it's essential to ensure that the individual or agency you hire has the skills and experience necessary to help you achieve your goals. Here are some key elements to look for when hiring a fractional CMO:

Market Strategy

Your CMO should be able to create and execute an effective marketing strategy tailored to your specific business needs. They should cover not only how to reach your ideal buyer personas but also how to advance your offerings effectively to your buyer personas.

Experience

Evaluate the CMO's history of assisting other companies in achieving their objectives. Inquire about the number of clients they have worked with in the past and their success rate. This will give you an idea of the CMO's ability to create successful marketing plans.

Flexibility

Besides the skillset they bring, it's important to find a CMO who is willing to be flexible to meet your changing needs. Ask about any changes that can be made to the plan if necessary.

Impartiality

A Fractional CMO should provide an external perspective on your marketing campaign. Ensure that you interview the CMO to comprehend their approach and outlook on your campaign to ensure unbiased advice and strategies.

By asking the right questions and researching, you can find the right fractional CMO agency for your marketing needs. At Bryt·Idea, we recognize that our services may not align with every business's goals and requirements. It's possible that another CMO agency may be better suited for certain areas of expertise. However, we invite you to contact us for a complimentary consultation to determine if our services are a good fit for your business. 

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BRYT•IDEA CONSULTING FRACTIONAL CMO SERVICES

Bryt·Idea's Fractional CMO services are an ideal solution for businesses that require expert marketing leadership and strategies but are not yet ready to hire a full-time Chief Marketing Officer (CMO) or marketing team. With nearly three decades of real-world marketing and brand management experience, Bryt·Idea is a leading marketing consultancy with a wealth of knowledge in innovative digital marketing strategies, brand development, digital project management, team collaboration, and digital transformation. Whether you're dipping your toes or taking the plunge, we can take your marketing efforts to the next level, all within a budget that works for you. With the support of a Fractional CMO, your business can access the seasoned expertise and guidance it needs to succeed in a highly competitive marketplace.


With over three decades of digital marketing experience, Bryt•Idea Consulting has secured the knowledge and expertise, along with learning from past mistakes, to design and implement a proven marketing strategy that will drive your business growth and deliver positive ROI. Our process has been tested and refined with numerous clients and industries, demonstrating consistent results.

Fractional CMO proven process infographic

HOW MUCH DOES A FRACTIONAL CMO COST?

Fractional CMO hourly rates 

Bryt•Idea's rates vary depending on skills required, hours worked, and responsibilities. Our standard fractional CMO hourly rate is $125/hr. This rate can vary depending on duties and the hours agreed upon.

Flat Rate Retainer

A lower hourly rate can often be achieved based on guaranteed monthly hours and consistent services. Contact us today to explore how an outsourced CMO  can help grow your business.

LEVEL UP WITH FRACTIONAL CHEIF MARKETING OFFICER SERVICES

A Fractional CMO is a wise investment for companies looking to create effective integrated marketing and branding strategies without the expense of a full-time Chief Marketing Officer (CMO) or marketing team. A Fractional CMO can deliver exceptional value to your organization by providing immediate coherence, unified direction, and best marketing practices right from the start. By utilizing our Fractional CMO services, businesses can achieve growth without the expense and hassle of building a complete marketing department. Let Bryt•Idea Fractional CMO Services help you to grow your business and outshine your competitors!

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