Online White Boarding

Tom Fellner • Feb 16, 2023

ARE ONLINE WHITE BOARDING TOOLS READY FOR PRIMETIME?

Is Remote Collaboration Effective?

I’ve always been a bit skeptical of remote working. My years running Imagine That has shown there are distinct advantages of on-site collaborative teams regarding problem-solving, innovation, and ideation. This is backed up by studies that show on-site teams come up with better ideas, create greater camaraderie and culture and collaborate better than remote teams. The downside is they are less productive. That’s why at Imagine That we gave our team opportunities to work at home so they could focus, with fewer distractions. A great advantage we had over remote workers were huge whiteboards that allowed us to freely visualize and problem-solve complex challenges for our clients and the company. 


Enter online whiteboarding

A friend recently made me aware of online whiteboarding, specifically Mural.co. I must say, I was impressed. The sophisticated tools and flexibility of the platform are pretty impressive. It allows remote teams to achieve most, if not all, of the collaborative advantages of on-site teams. When you add the tremendous travel cost savings, It's obvious to see that Mural and other platforms like it are a force to be reckoned with for collaborative team ideation, project management, and productivity.

a  white board with various notes and drawings on it

Still, there is something very powerful in face-to-face communications that can easily get missed with remote communication solutions. The slight expression on one's face, body movement or hand expressions are powerful forms of communication that can bring valuable insight into the performance of your team if one has the emotional intelligence to see it. That said, Murul.co, and platforms like it bring remote team's collaborative success to levels not seen before. 


To learn more about process innovation, team collaboration or digital transformation, give me a shout.


By Tom Fellner 23 Jan, 2024
Introducing a new series called marketing that sucks. I will be sharing sucky marketing practices I've seen repeatedly through the years and what you can do to avoid them. This will be a multi-segment series focusing on various aspects of digital marketing
a man stands in front of a wall that says how when why and what.
By Tom Fellner 19 Oct, 2023
Learn what a small business marketing consultant does and if hiring one is the right choice for your business.
a man in a suit is holding a iPad with a picture of clocks on it.
By Tom Fellner 11 Sep, 2023
Learn the difference between a marketing consultant and a fractional CMO and which is right for your business.
a macbook pro is open to a facebook page
By Tom Fellner 06 Sep, 2023
Discover the best digital marketing strategies to help grow your real estate business from stratch.
a flyer for sunshine home services offers a free water heater
By Tom Fellner 25 Aug, 2023
Discover how Bryt Idea consulting empowered Sunshine Home Services to take their marketing effectiveness and efficiencies to the next level through fractional CMO services.
a row of buildings in Breckenridge colorado with mountains in the background
By Tom Fellner 13 Jun, 2023
Discover how Bryt Idea Consulting took Breckenridge Lands' website presence to a new level.
A collage of images related to brand archetypes.
By Tom Fellner 19 May, 2023
Discover the secret to an effective brand strategy that will help differentiate your organization from a crowded marketing place.
a group of children are playing with a man in a green shirt
By Tom Fellner 24 Apr, 2023
Learn how Bryt Idea consulting helped House of Hope create a stunning best-of-class website with intuitive user experience.
a group of people are sitting at a table with laptops and notebooks .
By Tom Fellner 09 Mar, 2023
Learn how a digital marketing agency was able to optimize its customer onboarding process using systems thinking and online process management tools.
More Posts
Share by: