Brand Strategy

# Learn about branding tips and strategies from Bryt•Idea Consulting

Brand Strategy

Simple brand practitioners only see brand development as an exercise in color selection and cute logos. True brand masters know this is only the tip of the iceberg.
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Developing brand archetypes is a highly effective way to establish a brand that resonates with your ideal target audience.
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Designers will interact with user experience and marketing personas on a regular basis. But, what’s the difference?
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